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The Truth Behind Buying High PR Domain Names

With the sheer number of listings on most internet search engines, trying to make a new website with a high page rank from the ground-up can be a time-intensive task. At the end of it, you need to get your page rank high enough before you can even evaluate whether your website concept is viable in the first place. There has been a recent flurry of activity in which people seeking a high page rank (PR) simply purchase a website—carefully designed by the people selling them—off of an auction service like Ebay. These pages often have a PR of 4 or higher, but is this practice one that is healthy for the internet?

Buying a website with a high PR rank might not be an intrinsically bad thing, but it certainly comes with risks. Many high PR sites are not actually indexed by Google, rendering the purchase nearly worthless. Indexing is the name of the game when it comes to PR. The indexing “crawlers” at good check backlinks, keywords, and the like to determine your site’s PR. Thus, making proper use of Google Analytics and Webmaster tools can help you be an educated buyer when it comes to registering your domain name.

There are a number of basic facts to consider if you decide to purchase a domain name. First, know that a website’s page rank is dynamic: It changes over time just as your site might. Even a well-meaning seller cannot guarantee that the page rank will be maintained over any period of time—this mostly relies on the careful stewardship of an effective webmaster. Google’s ranking system is opaque, even to those who understanding the mathematics well enough to read the patented formulas that undergird it. However, Google assures that natural, fresh, and original content tends to increase page rank, assuming that a website is frequently updated and well indexed.

Second, ensure that the person you buy from is an authentic seller. You can imagine that, due to the non-material nature of the product and its extremely high demand, there exists a cottage industry of scam artists ready to sell you a complete dud, or even worse. Test the website for yourself to see if what the seller claims about it is true. Though it may seem obvious, make sure you know who the seller is by name. This is a critical part of any business transaction, and especially one involving the amount of money involved in buying a domain name.

Thus, it is critical that you plan carefully before you buy a domain. Keep in mind that, if the page is too expensive for your needs, you might be able to hire a web designer that could deliver similar results—and additional services—at a fraction of the price. Buying a high PR domain is not the end-all of your worries, since good maintenance and a sound plan of attack for the long term are critical for maintaining the page rank.

Perth Business Bids to Pioneer Cloud Commerce

The Perth-based Kitchenware Direct has requested to be one of the first 100 companies worldwide to integrate NetSuite’s Commerce as a Service platform, an arrangement which was announced last week.

Kitchenware Direct already uses NetSuite’s ecommerce interface, but the latest deal marks an expansion from this basic platform. Peter Macaulay, an executive at Kitchenware Direct, expressed hopes that the new Commerce as a Service system would deliver rapid improvements for customers. He expressed excitement as the Kitchenware Direct is slated to be among the first companies to use the newly-adopted system.

In its initial phase of release, NetSuite will be limiting the distribution of Commerce as a Service to 100 international clients, not limiting the test phase to U.S. clients. NetSuite will be choosing from its over 14,000 different international clients. Thus, it is not a sure-fire likelihood that Kitchenware Direct will be among the 100 initial users.

Among the first ten companies that aided in the development of the new services from NetSuite was a large Janapanese technology firm, says Dean Stockwell, vice president for professional services at NetSuite. This company, along with the other nine that initially helped to develop the platform, are the most forces most likely to shape the form of the final product.

As Stockwell noted in a public communication, NetSuite is “drip-feeding the product out” on purpose, mostly to ensure both that the service worked properly and that NetSuite’s back-end data centers would be ready for the increase in data flow that the release would create. NetSuite is being conservative in its release in order to ensure that the final product is widely available only when both its design and its customer support are ready for enterprise levels.

Zach Nelson, CEO of NetSuite, spoke recently at the Suite World conference in San Francisco. Unveiling the Commerce as a Service platform, Nelson was applauded for continuing to develop the cloud-based interface at NetSuite. Evan Goldberg, CTO of NetSuite, also made transparent the product cycle timeline, release it to the public shortly after the conference.

The updated dashboard interface was among the most enthusiastically-received improvements. This dashboard allows rapid reporting of a business’s performance based on real-time data feeds in ERP systems. Macaulay noted that the present dashboard can cause something of an “information overload” for the end user. The new dashboard interface presents vital charts and graphs that collate data more efficiently, eliminating the need for a separate data repository.

Other companies that are considering the move include Maintenance Systems Solutions, which is one of 250 Australian companies that signed up for the test phase.

Mobile Data Consumption Exploding

Phones are no longer for talking. A recent international study claims that mobile phone users will consume an average of 6.5 times more video, more than 8 times as much music and social media, and about 10 times more entertainment and games than they did last year. This “data explosion” in the phone market means that, with the smartphone revolution, a data revolution is also imminent. More people own smartphones due to their comprehensive feature set and internet connectivity.

Informa Telecoms & Media, a worldwide technology market analyst firm, indicates in their report that the total number of mobile users will increase 23 percent by 2016. Additionally, most data services will undergo a surging increase in data traffic, with many users downloading 14 times as much information by the megabyte as was downloaded in 2011. Messaging, both text and multimedia, is also expected to rise, though at a much less steep rate. The increase in standard text messages (SMS) is expected to increase by less than 30% to 146 per month in 2016 from 118 in 2011. Multimedia messages (MMS) will double in the same time, up to 4 per month in 2016 from 2 per month in 2011.

Guillermo Escofet, a senior analyst at Informa, notes that the three major “data guzzlers,” in descending order of importance, will be applications, video streaming, and web browsing. Nevertheless, web browsing, he notes, will remain the top contributor to the revenue stream for most mobile providers. Video streaming will represent less than 1% of total revenue, though it will occupy more than a third of the total bandwidth shooting through mobile devices. The monopoly that service providers have on services like messaging will not serve to make up the difference in overall revenue.

Mobile bandwidth usage will outstrip revenue increase, with total traffic in 2016 coming to 39.75 trillion megabytes, over ten times the amount in 2011. In the same time, revenues will only double to US$627.5 billion. In the end, Excofet remarks, mobile service operators will only receive a 41% cut of total sales in 2016, compared to 56% in 2011. This is largely due to the great imbalance at work in the mobile industry that is predicted for 2016. The services that cost the most will not be the ones that are the greatest burden on carriers. It is a major task for carriers, therefore, to determine how to mend this impending imbalance and to make sure that services that use network resources are properly billed.

Determining the Amount of Disk Space and Bandwidth for Your Website

Website hosting is more than just getting your site on the internet—it is about making sure that it succeeds. Before choosing a given hosting plan, it is important to gauge how much bandwidth your site will require such that users of the site will experience little to no downtime between pages. Potential customers and clients are likely to exit a website that does not have adequate bandwidth to handle the traffic that comes through it, so disk space and bandwidth allotments often directly correlate to the overall quality of a site.

However, it is no necessarily a simple feat to estimate these bandwidth and disk space allotments. In the first place, you should consider the major media contents of your website. Video-based websites or websites that have an extensive store of photos—such as with photograph or broadcasting sites—will certainly need more disk space to store these items and more bandwidth to deliver them to clientele. Plain or rich text, on the other hand, requires much less space than this. For enterprise-level websites for expanding companies, it is advisable to purchase a hosting plan that is versatile, allowing you to add bandwidth or disk space as you see fit.

The world of website hosting is, of course, a rather competitive marketplace. With the millions of website registered yearly, website hosting services cater to different customer bases and requests. Thus, do not go with a particular host based on price alone or on disk space capacity alone. This is sure to lead you down the wrong path: A host that can better meet a multimedia site’s needs for a higher price is better than a host that rarely deals with media at a lower price. Again, the sustainability and success of your site depends on this judgment call.

As a rule of thumb, you can guess that a website with about 10 pages and less than 7 images will come in at around 2 to 3 MB. This is fine for a personal website but rarely meets the comprehensive needs of anything greater than a small business. Additionally, any site that requires site viewers to download large-size media will require a concomitant increase in bandwidth capacity.

When constructing a website, it is best to start small and build. Begin with a well-conceived layout, fewer media items, and carefully composed text that guides your readers through your business or product. Once you maintain a certain level of web traffic, grow your site in order to further increase traffic.

Businesses Still Want Desktops and Printers

A recent study indicates that internet technology facilities and configurations in Australia combine older and newer approaches to technology. Some of the older approaches are outdated, and some of the newer approaches might soon fall by the wayside.

The majority, around 50%, of Australian businesses plan to increase there overall expenditure allotment for mobile technology over the next two years. Just about as many businesses intend to buy everyday electronic equipment for their IT enterprise—including desktop PCs and printers. The Sage Business Index 2012 concluded, in one recent study, that there was a pretty neat balance between ushering in new electronic technology and sustaining older infrastructure.

Over 80% of polled businesses in Australia claimed that access to their network via mobile devices was an IT priority. While this was a significant and pronounced priority, only 50% of respondents said that they were going to increase allocation to upgrading web site development and infrastructure.

Social networking is a consistent source of both added business and managerial anxiety as to how it ought to be used. According to recent polling, half of all managers believe that their business would benefit from increased exposure on Facebook or Twitter, though more than half do not have a concrete understanding of what this would entail. Almost 50% of the respondents were unfamiliar with the term “cloud” in reference to remote servers, and only 14% claimed that their business used some form of cloud computing.

There are, of course, common IT problems that management readily points to. Hardware issues account for around 35%, whereas internet connectivity issues account for around 30%.

For all of these reasons, IT is a vital aspect of any businesses infrastructure. Furthermore, this infrastructure is increasingly reaching beyond the bounds of the board room and the cubicle. According to Alan Osrin of Sage Software in Australia, mobility is capable of “driving down the costs of conducting business,” decreasing the overall cost basis for many companies during a rough economic climate. This flexibility enables remote working and flexibility on the part of workers, potentially even increasing overall worker satisfaction.

The cloud, on the other hand, has been placed in the “important but not urgent” box, according to Osrin. At the moment, the report indicates, cloud computing is secondary to many of the more basic IT integration issues that businesses presently face.

The study cited above was conducted over the phone with 503 business throughout Australia.

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